Laura

Within the Products Marketing Team, I have taken on various key responsibilities, including:

- Actively participating in the testing phase for product launches. I closely collaborated with the development, design, and production teams to ensure compliance with specifications and the quality of the final product.

- Conducting in-depth market research and competitive analysis. I gathered and analyzed crucial data to identify market trends, understand consumer behavior, and evaluate competition, contributing to strategic decision-making.

- Contributing to the organization and implementation of indexing campaigns. I collaborated with the sales and actuarial teams to develop effective plans, with a focus on product and regulatory developments.

- Creating contractual documents for product launches. I developed detailed documents in collaboration with legal and sales teams, ensuring clarity of terms and conditions while safeguarding the company's interests.

At Numberly, my role involved overseeing the operational aspects of digital marketing and CRM campaigns for an international group operating in the retail sector. Specifically, I collaborated with 13 brands within this group, focusing on the Benelux market.

The assigned responsibilities included:
- Managing the operational aspects and monitoring the campaigns launched by the 13 brands I worked with.
- Tracking and analyzing the performance of supervised campaigns, and providing relevant recommendations.
- Actively listening to and understanding client needs to ensure optimal project management.
- Participating in the strategic revamping of the services offered to the client.
- Co-managing a data extraction project for performance reporting purposes.
- Overhauling the onboarding process for new team members.
- Conducting training sessions for new team members on CRM topics and team-specific processes.

The campaigns I managed encompassed:
- Email campaign development.
- Creating visuals for social media platforms in alignment with campaign objectives.
- Updating and creating web pages such as product pages, brand pages, and article pages.
- Implementing and launching sample distribution campaigns.
- Developing consumer data collection questionnaires.

Within the agency, my responsibilities included:

- Participating in the development and creation of communication strategies.
- Managing the agency's social media pages and those of four clients.
- Supervising and assisting in the execution of communication missions.
- Writing relevant blog articles.
- Handling the technical aspects of websites, including corporate sites and e-commerce platforms.
- Preparing reports and statistical analysis of communication actions.