[PODCAST] Changemaker Stories #8 [EN] - Diversity and Inclusion Engaged Marketing
When was the last time you felt like you were making a difference? How can we, as individuals, make a real impact on the world around us?
Changemaker Stories is a series of encounters with experts, professionals, entrepreneurs, researchers, and more, who are each leading their own small or large revolutions in order to improve the world of today and tomorrow.
Through various topics such as social entrepreneurship, finance, technological innovations or the ecological transition, get inspired and become a changemaker to build a better world.
Changemaker Stories is produced by Echoes Studio.
The topic of diversity and inclusion in Marketing is key to promote change both on a personal and a business level. Catherine Demangeot has a PhD in Marketing and is co-director of the ICIE : IÉSEG Center for Intercultural Engagement.
Listen to this episode and discover examples of marketing campaigns that have combined ethics, diversity, engagement and effectiveness, compared to others that have been heavily criticised for their cultural insensitivity.
Changemaker stories is available twice a month: in French at the beginning of the month and in English mid-month, so stay tuned and subscribe to our channel!
Enjoy your listening!