[PODCAST] Changemaker Stories #10 [EN] - Transforming companies with Strategy and Humanism, Catherine Archambault

When was the last time you felt like you were making a difference? How can we, as individuals, make a real impact on the world around us?

Changemaker Stories is a series of encounters with experts, professionals, entrepreneurs, researchers, and more, who are each leading their own small or large revolutions in order to improve the world of today and tomorrow.

Through various topics such as social entrepreneurship, finance, technological innovations or the ecological transition, get inspired and become a changemaker to build a better world.

Changemaker Stories is produced by Echoes Studio.


Discover the 10th episode in English of 'Changemaker Stories' on the theme 'Transforming companies with Strategy and Humanism' with Catherine Archambault, professor and researcher in Strategy at IÉSEG School of Management.

“Strategy without an action plan is useless”. “Strategy is not something an organization owns, but rather something an organization does and experiences” - these are the words you will hear frequently from Catherine.  

She co-authored a book in French with Nicolas Hennon, Former CEO of KIABI, entitled "Transforming your company by combining strategy and humanism - Dare to use the Yellow Brick Road method" (Follow this link to learn more about it).  

What is the Yellow Brick Road method? Why does it refer to the Wizard of Oz? Why do we need to understand the concept of change in our ever-evolving era? 
In this episode, she also provides great insights on how she helped KIABI create more value and fair value for customers, employees, and value chain suppliers. 

Have a great listening!


Changemaker stories is available twice a month: in French at the beginning of the month and in English mid-month, so stay tuned and subscribe to our channel!

Enjoy your listening!

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